Nivå
Nivå
Designed by Swedish architect Magnus Ström, Nivå is a luxury residential community comprising of six exquisite homes perched on the shoreline of Turtle Tail, a peninsula located within the Caribbean archipelago of Turks and Caicos. The striking properties are designed around living levels built into the contours of the landscape that offer seamless interactions between interiors and exteriors.
Deliverables:
- Brand positioning
- Brand narrative
- Naming
- Brand identity
- Print applications
- Website design + build
- Advertising
- PPC Campaign
Having worked with Nivå developers Windward on their sister resort South Bank since 2017, we were invited to develop and define a name and brand proposition for Windward’s new residential offering before working up the brand look and feel, website, and sales collaterals for print and digital.
Approach
The name Nivå is derived from the Swedish term for levels, reflecting both the architect’s heritage and the distinctive layout of the properties. For the brand proposition, we introduced ‘Refined Interruption’ to represent the juxtaposition of the ordered angular structures set against the dramatic rock formations of the iron shore. ‘Refined Interruption’ looks to reinforce Windward’s responsibility and commitment to work in harmony with the local community while protecting the environment of the island they call home.
Linassi+
Nivå
