UNO Marbella

Costa del Sol, Spain

With its unique offer of a chance to own a home on the last parcels of beachfront land on Marbella’s Golden Mile, UNO needed to convey the rarity of this opportunity through its naming, print and digital applications.

Deliverables:

Proposition
Narrative
Naming
Brand identity
Tone of voice
Film
Print applications
Digital applications

Kickstarting with a brand workshop, we developed a proposition and narrative to shape and guide the design. Only UNO became the unique proposition and name – capturing the sentiment that these would be the final beachfront residences to take their place on the shores of Marbella, where a fortunate few can live the most extraordinary year-round lifestyle.

We worked with CTH Capital to help bring UNO Marbella to market. We created a password-entry digital presence for buyers and printed brochures packaged in oak welcome boxes, crafted in collaboration with Deben Joinery.