South Bank

Turks + Caicos

Commissioned to bring the vision for this residential marina resort to life, we worked with Windward to develop the name and brand for this new destination. By defining their buyer profiles, core qualities, positioning and narrative, we introduced the opportunity and lifestyle to potential owners.

Deliverables:

Masterplan consultation
Brand positioning
Brand narrative
Naming
Brand identity
Art direction
Film
Tone of voice
Print applications
Digital applications
Experience lounge
Digital marketing
Social media management
Advertising

With the success of the initial branding and all Oceanfront, Lagoon and Boathouse properties sold, we were delighted to refresh the collateral to introduce the final neighbourhood at South Bank, Arc by Piero Lissoni.

As well as a website redesign and build, we created a dedicated brochure for the landmark building along with oversized plans and the design of a new sales app.