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South Bank Katy on the iron shore

South Bank

Turks + Caicos

Commissioned to bring the vision for this residential marina resort to life, we worked with Windward to develop the name and brand for this new destination. By defining their buyer profiles, core qualities, positioning and narrative, we introduced the opportunity and lifestyle to potential owners.

Deliverables:

  • Masterplan consultation
  • Brand positioning
  • Brand narrative
  • Naming
  • Brand identity
  • Art direction
  • Film
  • Tone of voice
  • Print applications
  • Digital applications
  • Experience lounge
  • Digital marketing
  • Social media management
  • Advertising

    With the success of the initial branding and all Oceanfront, Lagoon and Boathouse properties sold, we were delighted to refresh the collateral to introduce the final neighbourhood at South Bank, Arc by Piero Lissoni.

    As well as a website redesign and build, we created a dedicated brochure for the landmark building along with oversized plans and the design of a new sales app.

    ©L+CO | South Bank | Eco Logo over aerial image
    ©L+CO | South Bank | Dark brand messaging
    ©L+CO | South Bank | Eco website tablet still
    ©L+CO | South Bank | lifestyle image
    ©L+CO | South Bank | mobile website in hand
    100% Properties sold off plan
    59.9K Social media engagements
    ©L+CO | South Bank | Brochure Cover Mockup
    ©L+CO | South Bank | Arc launch brochure
    ©L+CO | South Bank | Arc launch brochure
    ©L+CO | South Bank | Oversized A2 floorplan sheets
    ©L+CO | South Bank | lifestyle image
    ©L+CO | South Bank | Eco reel still

    Linassi+

    South bank