South Bank
South Bank
Turks + Caicos
Commissioned to bring the vision for this residential marina resort to life, we worked with Windward to develop the name and brand for this new destination. By defining their buyer profiles, core qualities, positioning and narrative, we introduced the opportunity and lifestyle to potential owners.
Deliverables:
- Masterplan consultation
- Brand positioning
- Brand narrative
- Naming
- Brand identity
- Art direction
- Film
- Tone of voice
- Print applications
- Digital applications
- Experience lounge
- Digital marketing
- Social media management
- Advertising
With the success of the initial branding and all Oceanfront, Lagoon and Boathouse properties sold, we were delighted to refresh the collateral to introduce the final neighbourhood at South Bank, Arc by Piero Lissoni.
As well as a website redesign and build, we created a dedicated brochure for the landmark building along with oversized plans and the design of a new sales app.
100% Properties sold off plan
59.9K Social media engagements
Linassi+
South bank