0.03g of CO2 'viewWebsite Carbon
South Bank Katy on the iron shore

South Bank

Turks and Caicos

Referred to as a spacious playground for those with an adventurous spirit and a passion for the ocean, South Bank is a development set along the rugged iron shore and white sand of Long Bay Beach and the old Caicos Marina of Turks and Caicos. The striking residences are divided into four unique communities anchored by a raft of first-class hospitality service and facilities.

Deliverables:

  • Masterplan consultation
  • Brand positioning
  • Brand narrative
  • Naming
  • Brand identity
  • Art direction
  • Film
  • Tone of voice
  • Print applications
  • Digital applications
  • Experience lounge
  • Digital marketing
  • Social media management
  • Advertising

    Brief
    Resort developers Windward initially approached Linassi+Co in 2017 to develop the name and brand for their new residential marina resort, along with all print and digital sales collateral to capture an elevated, relaxed Caribbean charm.

    Approach
    We worked closely with Windward to define buyer profiles and core qualities, along with the positioning and narrative that would present the opportunity and lifestyle to potential owners.

    Brought in at the master planning stage, we advised Windward on the creation of four neighbourhoods within the development: The Ocean Estate, The Launch, The Lagoon and The Point. This allowed for a phased release, with each neighbourhood having its own unique architecture, qualities and narrative.

    Over time we completely refreshed the sales collateral and introduced the Arc, by Piero Lissoni, as the fourth and final neighbourhood.

    ©L+CO | South Bank | Eco Logo over aerial image
    ©L+CO | South Bank | Dark brand messaging
    ©L+CO | South Bank | Eco website tablet still
    ©L+CO | South Bank | lifestyle image
    ©L+CO | South Bank | mobile website in hand
    100% Properties sold off plan
    59.9K Social media engagements
    ©L+CO | South Bank | Brochure Cover Mockup
    ©L+CO | South Bank | Arc launch brochure
    ©L+CO | South Bank | Arc launch brochure
    ©L+CO | South Bank | Oversized A2 floorplan sheets
    ©L+CO | South Bank | lifestyle image
    ©L+CO | South Bank | Eco reel still

    Linassi+

    South bank