South Bank

Turks & Caicos

Caicos Marina and Boat Yard on the island of Providenciales is being transformed into a haven for those with a passion for ocean living.

 
 

Commissioned to bring the vision to life, we created the name and brand. Defining the core qualities, positioning and narrative, we introduced the opportunity and lifestyle to potential buyers.

South Bank photoshoot in Turks & Caicos
South Bank brand full logo on image of Turks & Caicos
South Bank look book and supporting blue book brochure design

Deliverables:

 

Masterplan consultation
Brand positioning
Brand narrative
Naming
Brand identity
Film
Tone of voice
Print applications
Digital applications
Experience Lounge
Digital marketing
Social media management
Advertising

South Bank photoshoot in Turks & Caicos

Set on the south side of the island and overlooking the beautiful Caicos banks, South Bank provides a mix of Oceanfront and Lagoon villas, Boathouses and Condominiums, all with direct access to the warm waters of the Caribbean. South Bank will be a welcoming place where owners and guests can discover a relaxed sophistication and indulge in their passion.

 

In addition to the website, we have been running social media channels and emailers, supported by digital and print ads. To date, there are 20 reserved and 11 sold properties off-plan.

South Bank desktop website design on iMac screen
South Bank brand messaging on top of brand imagery

livesouthbank.com

 

Photography Georg Roske
Art direction Linassi+Co