South Bank
South Bank
South Bank is set along the rugged iron shore and white sand of Long Bay Beach and incorporates the old Caicos Marina of Providenciales. The striking residences are divided into four unique neighbourhoods anchored by first-class hospitality services and facilities.
Deliverables:
- Masterplan consultation
- Brand positioning
- Brand narrative
- Naming
- Brand identity
- Art direction
- Film
- Tone of voice
- Print applications
- Digital applications
- Experience lounge
- Digital marketing
- Social media management
- Advertising
Resort developers, Windward initially approached Linassi+Co in 2017 to develop the name and brand for their new residential marina resort, along with all print and digital sales collateral to capture an elevated, relaxed Caribbean charm.
Approach
We worked closely with Windward to define buyer profiles and the development’s core qualities, along with the positioning and narrative to present the opportunity and lifestyle to potential owners.
Brought in at the masterplanning stage, we advised Windward on the creation of four neighbourhoods within the development: The Ocean Estate, The Launch, The Lagoon and The Point. This allowed for a phased release, with each neighbourhood having its own unique architecture, qualities and narrative.
Linassi+
South bank
