EDSA
EDSA
EDSA are a leading global landscape architecture firm headquartered in Fort Lauderdale, Florida. In business for over 60 years, their client list includes the likes of Disney, PepsiCo and Four Seasons.
Deliverables:
- Opportunities audit
- Brand proposition
- Brand book + usage guidelines
- Internal communications
- Brand rollout applications
- Website design + build
- Ongoing creative support
Having crossed paths on a number of projects over the years, we were thrilled to be enlisted to work on the design and build of EDSA’s new website. We were happier still when asked to help refresh their brand.
Approach
With such a long and illustrious heritage, the EDSA brand needed to retain its gravitas and honour its history while highlighting its approach to creativity, innovation and environmental stewardship. To celebrate this, we delivered a kit-of-parts and guidelines to give the marketing team the freedom to flex their creativity while retaining brand recognition and quality.
Linassi+
EDSA
