Angel O’Donell

London, United Kingdom

After rapidly outgrowing their old website, Angel O’Donnell required a functional and beautifully designed new home for their digital presence.

Deliverables:

Brand proposition
Brand refresh
Brand book + guidelines
Operational assets
Website design + build

A young and vibrant interior design firm, our direction for this project was to bring this character and energy into the website. After meeting with the founders, we explored the portfolio of work and company approach to uncover the Angel O’Donnell essence and inject this into the website.

With bold use of colour, graphic shapes, and logotype, complemented by a clean no-crop approach to images, we captured the style and appeal of this London-based interior design firm for their audience to discover.

Website Design

We designed the website mobile first. Intelligent user interface decisions were made at this stage such as moving the main controls down to within easy reach of the users thumb.

As part of the project, we refreshed the firm’s operational collateral to create consistency between digital and printed assets.