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©L+CO | Angel O'Donnell | Plumping a pillow

Angel O’Donnell

London, United Kingdom

Led by Richard Angel and Ed O’Donnell, London-based interior design studio Angel O’Donnell creates award-winning interiors for private owners and super-prime developers throughout London and beyond.

Deliverables:

  • Brand proposition
  • Brand refresh
  • Brand book + guidelines
  • Operational assets
  • Website design + build

    Brief
    Having rapidly outgrown their old website, Angel O’Donnell tasked us to design and build a functional yet exciting new online home for their burgeoning business that captured upfront their distinctive character and boundless energy.

    Approach
    After meeting with the founders, we explored their portfolio and approach to uncover the true essence of their style.

    First, we refreshed the firm’s operational collateral to create consistency between digital and printed assets. We then designed the website, thinking mobile first with intelligent user features such as shifting the main controls down to within easy reach of the user’s thumb.

    With bold use of colour, graphic shapes and typography throughout, complemented by a clean no-crop approach to images, we like to think we captured Angel O’Donnell’s unique style and appeal. An invite to their fashionable 5th birthday party suggests we did something right. They know how to throw a party!

     

     

    ©L+CO | Angel O'Donnell | logotype ECO
    ©L+CO | Angel O'Donnell | Project imagery with brand shapes overlaid
    ©L+CO | Angel O'Donnell | Project Imagery
    ©L+CO | Angel O'Donnell | Project imagery with brand shapes overlaid
    ©L+CO | Angel O'Donnell | Tablet website scroll through ECO
    ©L+CO | Angel O'Donnell | mobile website screens ECO
    ©L+CO | Angel O'Donnell | Business Cards
    ©L+CO | Angel O'Donnell | Printed Studio Deck cover
    ©L+CO | Angel O'Donnell | Project Imagery

    Photography: Angel O’Donnell

    Linassi+

    AO’D