Bijou is an online retailer specialising in Scandinavian interior accessories and soft furnishings. Bucking the trend by opening their first physical high street outpost in 2023, Bijou called on Linassi+Co to ease the transition.
- Brand creation
- Shop signage
Bijou brought us in to create a simple yet elegant logotype that would span both their digital offering and the multiple uses of their newly established real-world setting.
With Bijou’s Scandinavian leanings in mind, we created a logo positioning the raised glyphs to call to mind the Swedish umlaut.
The versatility of the finished logo is evident in its stacked version, symbolising the thoughtful arrangement of Bijou’s products in store. It also embodies the brand’s aspiration to introduce Nordic design principles to the high street.