Elivi Hotels
Elivi Hotels
Elivi is a family-owned five-star beachfront resort situated on the Greek island of Skiathos. Originally built in the 1960s, the hotel was frequented by the jet set and counted Jackie Onassis among its regular VIP guests.
Deliverables:
- Brand positioning + narrative
- Naming
- Brand identity
- Brand guidelines
- Operational collateral
Father-and-daughter resort owners Elias and Vivi Nathanailidi enlisted Linassi+Co to create a new name and brand for their newly renovated offering. With an ambition to stand out in a crowded market, the family were looking for a unique story only they could own and tell.
Approach
Individual and creative. Stylish, but with a unique personality. The Elivi Hotels first property is inspired by place, with the brand taking inspiration from the elegant black swans that swim in Koukounaries Bay.
Serving as a key component to the brand story, a collection of illustrated black swans accompany the hotel interiors and collateral to bring a distinct, playful personality to the project. Other properties will follow, drawing on a unique feature of each place, be it flora or fauna, to build a unique hospitality brand full of personality.
We arrived at the name Elivi – a portmanteau derived from Ellada, one of the original domestic names for Greece, and a pairing of the founders’ first names, Elias and Vivi.
Linassi+
elivi
