de Reus Architects

Sun Valley, Idaho

Our second rebrand for de Reus Architects allowed us to better define who they are, simplify their brand kit-of-parts and completely refresh their digital presence.

With offices in Hawaii and Idaho, de Reus are renowned for their exquisite residential, resort and hospitality work. Part of the challenge was to balance the growing portfolio of projects completed in the Pacific North West, with the ambition to continue developing their portfolio and style.



Brand proposition


Brand book + guidelines

Operational assets

Website design + build

An interactive brand workshop allowed us to build on our understanding of the firm, its founder, Mark de Reus and how, as a collective group of architects and designers, they approach their work to better define who they are.


The result, a unique brand idea with supporting statements to inspire and influence.

Brand idea:


We harness the relationship between place and building, client and architect to challenge what has gone before and to create what comes next.

Photography: de Reus Architects