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©L+Co | De Reus | Logo

de Reus Architects

Sun Valley, Idaho

Founded in 2005, de Reus is an architectural firm with studios in Idaho, Maui and Hawaii. The practice is dedicated to creating luxury resorts and residences across a broad range of climates and geographies.

Deliverables:

  • Brand proposition
  • Rebranding
  • Brand book + guidelines
  • Operational assets
  • Website design + build

    Having initially worked with de Reus on their brand development in 2016, we were re-engaged in 2020 to undertake a second rebrand that would inform the design and build of a new website.

    Approach
    The purpose of the rebrand was to create a narrative and visual identity more representative of the firm’s contemporary and respectful approach to architecture. Through forensic discovery and fact-finding, we distilled down their brand kit-of-parts and completely refreshed their digital presence.

    ©L+CO | De Reus | Website
    De Reus Brand message
    ©L+Co | De Reus | Business Card
    ©L+Co | De Reus | Image
    ©L+Co | De Reus | Brand Book
    ©L+Co | De Reus | Brand Book spread

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