EDSA are a leading global landscape architecture firm headquartered in Fort Lauderdale, Florida. In business for over 60 years, their client list includes Disney, PepsiCo and Four Seasons, with projects as wide-ranging as a university in Columbia, a golf resort in Morocco and a waterpark in Dubai.
- Opportunities audit
- Brand proposition
- Brand book + usage guidelines
- Internal communications
- Brand rollout applications
- Website design + build
- Ongoing creative support
Having crossed paths on a number of projects over the years, we were thrilled to be enlisted to work on the design and build of EDSA’s new website, but we were even happier when they asked us to help refresh their entire brand.
With such a long and illustrious heritage, the EDSA brand needed to retain its gravitas and honour its history while highlighting its contemporary approach to creativity, innovation and environmental stewardship. To celebrate this, we delivered a kit-of-parts and guidelines to give the marketing team the freedom to flex their creativity while retaining brand recognition and quality.