EDSA are a leading global landscape architecture firm headquartered in Fort Lauderdale, Florida. Having crossed paths on a number of projects over the years, we were thrilled to work on the design and build their new website. As it turned out, this was just the start of a much wider brand refresh.
- Opportunities audit
- Brand proposition
- Brand book
- Internal communications
- Brand rollout applications
- Website design + build
Following an in-depth opportunities audit, the scope quickly expanded to include a full brand refresh. With over 60 years of experience, the brand needed to retain its gravitas and honour its rich heritage while highlighting its creativity and innovation.
What is clear to anyone who knows EDSA is that cold corporate is not part of their DNA. They are creatives and environmental stewards producing spaces to enrich people’s lives. To celebrate this, we delivered a kit-of-parts and guideline to give the marketing team the freedom to flex their creativity while retaining brand recognition and quality.