EDSA

Fort Lauderdale, Florida

EDSA are a leading global landscape architecture firm headquartered in Fort Lauderdale, Florida. Having crossed paths on a number of projects over the years, we were thrilled to work on the design and build their new website. As it turned out, this was just the start of a much wider brand refresh.
EDSA-office-sign

Following an in-depth opportunities audit, the scope quickly expanded to include a full brand refresh. With over 60 years of experience, the brand needed to retain its gravitas a celebrate its rich heritage. Part of the challenge we set ourselves was to reclaim the EDSA red that had been all but lost over the years.
EDSA Brochure cover in red
  • EDSA Brochure open spread
  • EDSA Brand guide opened to the brand elements pages
  • EDSA Brand guide opened to the fonts and typography pages

What is clear to anyone who knows EDSA, cold corporate is not part of their DNA. They are creatives and environmental stewards producing spaces to enrich people’s lives. To celebrate this, we produced a kit-of-parts and guideline that gives the marketing team the ability to flex their creativity, while retaining brand recognition and quality.

Deliverables:

 

Opportunities audit

Brand proposition

Brand book

Internal communications

Brand rollout applications

Website design + build
EDSA Branded Water Bottle

edsaplan.com