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©L+Co | One Grafton Street | Exterior Street View

One Grafton Street

Mayfair, London

This handsome building in the heart of London’s Mayfair underwent external cleaning and enhancements, as well as extensive internal improvements to make it a contemporary and efficient office space.


  • Brand proposition
  • Brand identity
  • Brand guidelines
  • Tone of voice
  • Digital applications

    With a refreshed façade and modernised commercial spaces, we were drafted in to define the proposition and brand for this elegant and historic property.

    A brand inspired by heritage but with sights fixed firmly on the future. One Grafton Street stands within the original gardens of Devonshire House, a footnote in history reflected in the façades decorative floral stonework.

    The building’s striking organic shaped ironwork and a classic floral design combine to form the supporting brand assets. Paired with a contemporary logotype, we created a visual representation of the Modern Heritage proposition.


    ©L+CO | One Grafton Street | Logotype
    ©L+Co | One Grafton Street | CGI of Exterior Facade
    ©L+Co | One Grafton Street | Brand Message
    ©L+Co |One Grafton Street | Brand Book Cover
    ©L+Co | One Grafton Street | Detail
    ©L+Co | One Grafton Street | Brochure Spread
    ©L+Co | One Grafton Street | Tablet Sales Presentation
    ©L+Co | One Grafton Street | Branded Tote Bag
    ©L+Co | One Grafton Street | Lifestyle Image