One Grafton Street

Mayfair, London

One Grafton Street is transforming. This handsome building in the heart of London’s Mayfair is undergoing external cleaning and enhancements, as well as extensive internal improvements to make it a contemporary and efficient office space. We defined the proposition and brand for this elegant and historic commercial property.

One Grafton Street Brand imagery

A brand inspired by heritage but with sights fixed firmly on the future. One Grafton Street stands within the original gardens of Devonshire House, a footnote in history reflected in the facades decorative floral stonework. The building’s striking organic shaped ironwork and a classic floral design combine to form the supporting brand assets. Paired with a contemporary logotype, we created a visual representation of the Modern Heritage proposition.

One Grafton Street Full Brand Logo design
One Grafton Street Brand location imagery

Deliverables:

 

Brand proposition

Brand identity

Brand guidelines

Tone of voice

Digital applications

One Grafton Street brand detail imagery
 
 
One Grafton Street brand pattern and messaging
One Grafton Street brand imagery
One Grafton Street brand floor plan
One Grafton Street brand stationery
One Grafton Street brand guidelines
One Grafton Street brand guidelines