BLINK Design Group
BLINK Design Group
Founded in 2006, BLINK Design Group is an award-winning Bangkok and Singapore-based architectural and interior design studio specialising in luxury hospitality. Delivering projects across Asia, the Middle East and Europe, BLINK has recently opened a studio in Dubai.
Deliverables:
- Brand workshop
- Brand positioning
- Tone of voice
- Brand narrative
- Brand book
- Brand refresh
- Website
- Operational collateral
- Strategy & planning
- Film & audio editing
- Design
- Copywriting
- Social media management
- Reporting
With the BLINK founder, Clint Nagata having a longstanding admiration for acclaimed interior designer Jaya Ibrahim, we were introduced to BLINK’s through our work for the Jaya brand. Initially working on a website refresh in 2017, we were approached again when a full website design and build was required. This opened the door to a full brand positioning and refresh.
Approach
It wasn’t simply a case of celebrating their creativity and eye for design. That was a given. We looked to discover and evidence the qualities and characteristics that make BLINK true explorers.
Using our BLINK brand book as a guiding light, we ensure our compelling mix of brand messaging, project launches and team stories always ladder up to BLINK’s clearly defined brand values and narrative.
We’ve significantly grown BLINK’s following and engagement across social channels, resulting in a nomination for Best Long-term Strategic Campaign in the Global Social Media Award.
“It’s been an amazing year – our best to date. I can confidently say our social media has played its part in this success… You guys feel like part of the BLINK family and at times seem to know more about us than we do!”
Linassi+
BLINK
