Celebrated for their speed and elegance on the water, we crafted a book to capture the spirit of Spirit for owners and aficionados.
Spirit Yachts Book
- Book design
- Print specification
- Print management
A product as meticulously crafted as a Spirit Yacht deserves a book to match. Working closely with the Spirit Yachts team, we created an elegantly designed 292-page coffee table book.
Blending striking photography, storytelling, and considered design, the book introduces the history, design intent, and future direction of travel for this modern classic yacht builder. More than a showcase, it brings Spirit’s legacy, craftsmanship, and innovation to a broader audience. A volume destined for the shelves of yacht owners and design enthusiasts alike.
By exploring the distinctive qualities of Spirit’s cruise, race, and power yachts, we discovered that each leaves a unique wake pattern in its path. We translated these into graphic interpretations, using them as bold section breaks within the book. It was a subtle but powerful way to connect form and function, and give readers a more immersive brand experience.
We also considered the experience beyond the book itself. Each book was delivered to owners and a select group of yachting luminaries and luxury brands, serving as a thank-you and an introduction to Spirit’s timeless designs. The packaging was designed to heighten the theatre of receiving and revealing this elegant gift.
The Spirit Yachts Book has become a true collector’s piece. One that owners display proudly and that introduces Spirit’s legacy to a new generation of enthusiasts.
Photography: Spirit Yachts
Insight
Crafting for the master craftsmen and women
For a 292-page book showcasing yachting masterpieces, every detail had to reflect the same precision and excellence as the yachts themselves. Our creative process focused on selecting the finest materials, finishes, and specifications, achieved through decades of experience and close collaboration with leading UK production houses and European paper mills. A full-specification blind dummy ensured every choice could be seen, held, and refined before the final print run.
Ian
Creative Director
