Bringing relaxed sophistication to the shores of South Bank.
South Bank
- Masterplan consultation
- Brand positioning
- Brand narrative
- Naming
- Brand identity
- Art direction
- Film
- Tone of voice
- Print applications
- Digital applications
- Experience lounge
- Digital marketing
- Social media management
- Advertising
Brand
Set along Turks and Caicos’ rugged iron shore and the white sand of Long Bay Beach, South Bank is a luxury residential marina resort by Windward, anchored in first-class hospitality and a deep connection to the water.
Windward initially approached Linassi+Co in 2017 to develop the name and brand for their new residential marina resort, which would transform the old Caicos Marina. We worked closely with the Windward team to define buyer profiles and the development’s core qualities, along with the positioning and narrative to present the opportunity and lifestyle to potential owners.
Brought in at the masterplanning stage, we advised on the creation of four neighbourhoods within the development: The Ocean Estate, The Launch, The Lagoon and The Point. This allowed for a phased release, with each neighbourhood having its own unique architecture, qualities and narrative.
Digital
Social
+100%
Properties sold off plan
+59k
Social media engagements
+5,000
New followers
Advertising
