Reimagining a resort restaurant into an all-day island destination.
Lua Beach House
- Positioning
- Brand refresh
- Photography direction
- Website design + build
- Operational assets
Brand
Set within South Bank on the south side of Providenciales, Turks & Caicos, Lua Beach House is a soulful destination where lagoon, beach, and bar life meet. Once a standalone restaurant, Lua has been reimagined as an all-day island escape. A place to swim, dine, and unwind from sunrise to starlight.
Our task was to shift Lua’s perception from resort restaurant to destination venue. We refined the brand positioning and evolved the identity to capture its relaxed sophistication: a space that moves effortlessly from day to night, blending the ease of the islands with a quietly elevated aesthetic. A refreshed logo and expanded brand world introduced new layers of colour, typography, and texture, all inspired by Lua’s lagoon-side setting and the rhythm of island life.
Menus, collateral and in-venue materials were crafted to extend the brand’s tactile presence. From textured stocks to tonal palettes, each piece was designed to feel connected to Lua’s environment; relaxed yet refined, coastal yet contemporary. Together, they form a cohesive system that anchors Lua Beach House as a landmark of island living within the South Bank community.
Digital
The new Lua Beach House website translates the physical experience into a seamless digital journey. Designed around the ebb and flow of day and night, the site mirrors Lua’s dual personality: calm, sunlit mornings and vibrant evenings under the palms. Photography, motion, and tone work together to evoke place, while intuitive navigation and thoughtful detail ensure the brand’s refinement is felt from the first click.
Photography: Lua Beach House
www.luabeachhouse.comInsight
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