The revival of a Côte d’Azur icon
Le Provençal
- Brochure set
- Press + digital advertising
- Copywriting
- Product photoshoot
- Product film shoot
- Social media management
Once the most glamorous hotel on the Côte d’Azur, Le Provençal had stood empty since 1976. Now revived by Caudwell as a collection of luxury residences, the building’s return is not only reshaping the site but transforming the surrounding area too.
Caudwell asked us to help reintroduce this landmark as the Riviera address, one that carries its legacy forward but speaks to the expectations of today’s buyers. The ambition was to reflect the scale and significance of the project while supporting the commercial launch.
We created a sales brochure and ad campaign that captured the spirit of the residences and the scale of this legendary hotel’s transformation. We combined story, setting, and detail to reintroduce Le Provençal as one of the Riviera’s most compelling residential addresses. This is supported with strategic social media management.
Advertising
