Creating an identity with a personal connection for an ultra-prime, Costa del Sol developer.
CTH
- Rebrand
- Sub-brand architecture
Brand
CTH Capital manages one of the fastest-growing development platforms in Europe, with more than €800m in projects currently under management. With a growing portfolio spanning residential, hospitality, and branded residences, the company is expanding into new markets with confidence and a clear long-term view.
We worked directly with the founder to develop a refined brand system that is confident, minimal, and designed to scale. Inspired by the tile patterns found across Barcelona, the founder’s home city, the identity nod’s to this relationship without relying on visual cliché. A series of sub-brands allow for growth into new sectors while maintaining coherence and credibility throughout.
Digital
Having worked together since their inception, we’ve supported everything from corporate branding to creative and marketing across CTH Capital’s Costa del Sol portfolio. The move into ultra-prime real estate, luxury hospitality, and branded residences, required an evolution of the brand that reflected this shift without losing the clarity and restraint that defined its early presence.
Social
