A new coastal destination for Mandarin Oriental Residences in Vietnam.
Mandarin Oriental Bai Nom
- Proposition
- Sales brochure
Brand
Set along an expansive 800-metre beach in Vietnam’s Phu Yen province, Mandarin Oriental, Bai Nom is a resort and branded residences developed by Indochina Kajima. A joint venture with Kajima Corporation, the project harmonises natural beauty with refined architecture and world-class hospitality.
We were asked to support the launch of the branded residences. The challenge was to define a proposition that would position Bai Nom as a rare opportunity in the region—encapsulating a lifestyle that integrates cultural richness, natural serenity, and Mandarin Oriental’s renowned service.
Collaborating closely with Indochina Kajima and Mandarin Oriental, we developed a narrative and sales brochure that vividly conveys the project’s essence and introduces the benefits of branded residences to a Vietnamese audience.
Drawing inspiration from Mandarin Oriental’s legendary service, the natural topography, architectural vision, and the promise of tranquillity, our work reflects both the serene environment and the sophisticated experience awaiting residents.