Sugar Beach

St Lucia

Sugar Beach is a love affair between this mesmerising location and its owner and custodian Roger Myers.

Sugar Beach Brochure Cover

The Residences at Sugar Beach provide owners with beachfront and rainforest properties nestled within the Pitons. With ownership comes five-star service by Viceroy, as well as a managed rental pool.

Sugar Beach brochure spreads
Sugar Beach brochure spread with throwout



Brand identity

Brand positioning

Photography art direction

Print applications

Press advertising

Digital strategy

Digital marketing

Sugar Beach silver foil logo

We were tasked to create the brand and all marketing collateral to help bring The Residences to market, at a time when other Caribbean developments were pulling over the dust sheets to wait out the global recession. It soon became recognised as one of the best-selling resort real estate projects in the Caribbean.

Sugar Beach Floorplan Cards