Stay In A Pub

UK

Stay In A Pub are on a mission to change travellers’ perceptions of their accommodation options. Conceived by heavyweights of the pub industry, they are setting out to make that change, one room at a time.

 
 

Following new investment and a bold business plan, we were asked to redesign the Stay In A Pub website to provide a better user experience.

 

The website is their business, however an interactive brand workshop soon showed there was a need to refine the brand. Our scope increased to include a brand refresh and style guide. Alongside this, we worked with the client team to define their mission, core values, proposition and tone of voice.

 

A British institution is now a Great British Stay. Cheers!

Stay In A Pub new logo design
Stay In A Pub Strapline Great British Stays

Deliverables:

 

Brand positioning & narrative
Brand identity
Brand book
Tone of voice
Digital applications

Stay In A Pub coasters mock up
Stay In A Pub barman and dog behind bar
Stay In A Pub brand book in hands mock up
Stay In A Pub brand book spread 1 mockup
Stay In A Pub brand book spread 2 mockup
Stay In A Pub brand book spread 3 mockup
Stay In A Pub brand book spread 3 unfolded mockup
Stay In A Pub meal
Stay In A Pub stationery mockup
Stay In A Pub brand messaging passionate charismatic champions
Stay In A Pub brand website icons
Stay In A Pub mobile website screens