Stay In A Pub

Stay in a Pub is a hospitality industry initiative aimed at encouraging people to spend whole nights (or longer) in a pub instead of the usual hotel and B&B offerings.

Deliverables:

Brand positioning
Brand narrative
Brand identity
Brand book
Tone of voice
Digital applications

Conceived by heavyweights of the pub industry, Stay In A Pub set out to change preconceptions of pubs with rooms, one room at a time. Following new investment and a bold business plan, we were selected to redesign the Stay In A Pub website to provide a better user experience.

Approach
The website is their business, however an interactive brand workshop soon showed there was a need to refine the brand. Our scope increased to include a brand refresh and style guide. Alongside this, we worked with the client team to define their mission, core values, proposition and tone of voice. A British institution is now a Great British Stay. Cheers!