Munnar, India

We embarked on the naming and branding for a new modern Indian restaurant, determined to find the perfect balance between exotic elegance and contemporary chic.

Pacika restaurant exterior sign

The brand is rich in heritage with its use of colour and bespoke font, delivered with a modern edge.

Pacika logo

The name Pacika means ‘kitchen’ in Sanskrit. The logo design was inspired by the traditional Indian art form of Rangoli or Kolam. This is the age-old art of creating designs by hand, with rice flour, as a welcoming gesture. They represent harmony in nature and prosperity and are often found in the courtyard of south Indian homes.




Concept Designs

Pacika logo mark
Pacika restaurant interior