Alembic City
Alembic City
While the 15-minute city concept may inspire minor uprisings across the UK home counties, in India, it’s been adopted with fervour and panache, particularly by the Alembic Group—a century-old conglomerate that has developed not one but two such contemporary conurbations.
Deliverables:
- Website design + build
To showcase these pioneering new metropolises, Alembic entrusted Linassi+Co to deliver an equally compelling digital experience.
Approach
Two cities, one website – that’s quite an ask, especially as it involved a ground-up build. We started by gaining a comprehensive understanding of the scope, scale and astonishing ambitions of the twin cities, which included an impromptu field trip to the Bengaluru and Vadodara sites.
By fully immersing ourselves in the ‘live, work, play’ ethos of these hyper-local, low-carbon cities, we were able to distil the offering down to a compelling and uncomplicated digital story that has helped put these progressive and spectacular cities on the global map.
Linassi+
Alembic
