Luxury hotel
branding + marketing
New business models and collaborations are emerging to meet the ever-changing needs and expectations of today’s traveller. This poses real challenges yet significant opportunities for traditional hotel brands, ensuring they remain relevant through periods of dramatic change.
Hospitality is undergoing fundamental change – with expanding online subscriptions and ways to stay, ever-more demanding guests and the increasing need for hotels to take responsibility for environmental and social issues.
All of these changes have a direct impact on how hotels continue to attract guests and maintain and create brand loyalty. Engaging with potential guests and understanding how they make their purchasing decisions is pivotal, and adapting as those factors change, essential.
As a brand partner, Linassi+Co help hospitality clients navigate change.
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